Webinar Series

“It’s all about sales”
In 2011, the Directions Media Webinar Series Averaged 600+ Registrations per Webinar

WHAT IS THE DIRECTIONS MEDIA WEBINAR SERIES?

Directions Media Webinars are designed to be educational and informative. But as importantly, they are designed to generate and qualify sales opportunities for your products and services. Our readers continually tell us they want to hear about new technology and trends. Our webinars provide that and more, all without spending precious time out of the office at a trade show or conference.

We reach a worldwide and highly informed audience that expects a professional and well-produced event. Our clients include some of the largest information technology companies in the world (e.g. Google, Oracle, IBM, Sybase) and their expectations are high. And that’s where our methodology leads to success.

WHY DO THE MAJOR GEOSPATIAL TECHNOLOGY COMPANIES USE DIRECTIONS FOR THEIR WEBINARS? ... WE HAVE A PROVEN METHODOLOGY

Directions Media offers a proven methodology to produce and promote a webinar that offers the most cost effective means for capturing sales leads. We will publicize your webinar with banners on all of our websites and with two or more direct email blasts to internal and purchased lists. Directions will participate as the host of the "live" webinar and the webinar will reside in our archives for six months for rebroadcast our readers.

HOW WILL I BENEFIT? ... WE PROVIDE A SOUND VALUE PROPOSITION

For Sponsors of the webinars, there are key objectives including:

• Sales lead generation
• Raise product or brand awareness
• Increase thought leadership position
• Provide a turn key service for a smooth pathway to results

For Attendees of the webinars, they are interesting in learning about:

• Best practices from innovative Case Studies
• New technology or applications
• In depth product information to make informed purchasing decisions
• The opportunities to leverage their existing technology investments

HOW MAY ATTENDEES CAN I EXPECT? ... WE DELIVER MAXIMUM REACH TO A GLOBAL AUDIENCE THROUGH ALL SOURCES OF INTERNET MEDIA

Every webinar that is produced will be promoted using several lists that we have developed including our complete subscriber list for our domestic and international publications, our conference attendee lists, and those that have attended previous webinars. In addition, we have an extensive presence in social networks including seven LinkedIn groups and six Twitter accounts plus our main Facebook page. Below are statistics for a 12-month period. Every webinar is different in terms of topical relevance to our audience. However, we make every attempt to draw the maximum number of attendees using the resources mentioned above.

WHAT CAN I EXPECT AFTER THE WEBINAR? ... WE DELIVER A COMPLETE REVIEW OF ATTENDEE INTERESTS

Upon completion of the webinar, a recording of the event will be uploaded to our servers and we encourage you to promote the replay of the webinar through your own resources. Statistics on the number and demographics of attendees, attention rank, and answers to poll questions as well as other essential information will be provided to support your sales team.

The cost of the webinar production includes message development, interfacing with the hosting service, critique of any graphics or PowerPoint slides used in the webinar, advertising and promotion, and a Directions' editor to act as the moderator of the webinar.

HOW HAVE WE DONE SO FAR? ... OUR NUMBERS SPEAK FOR THEMSELVES

When we asked webinar attendees to tell us if we met their expectations, they responded as follows:

Webinar Client List