Webinar
WHAT IS THE DIRECTIONS MEDIA WEBINAR SERIES?The Directions Media Webinars are designed to be educational and informative. Our readers continually tell us they want to hear about new technology and trends. We reach a worldwide and highly informed audience that expects a professional and well-conceived event. And that’s where our methodology leads to success. |
PROVEN METHODOLOGYDirections Media offers a proven methodology to produce and promote a webinar that offers the most cost effective means for capturing sales leads. We will publicize your webinar with banners on all of our websites and with two or more direct email blasts to internal and purchased lists. Directions will participate as the host of the "live" webinar and the webinar will reside in our archives for six months for rebroadcast our readers. To avoid list fatigue, this opportunity is limited to two webinars per month. |
SOUND VALUE PROPOSITIONFor Sponsors of the webinars, there are key objectives including:— Sales lead generation — Raise product or brand awareness — Increase thought leadership position — Provide a turn key service for a smooth pathway to results For Attendees of the webinars, they are interesting in learning about: — Best practices from innovative Case Studies — New technology or applications — In depth product information to make informed purchasing decisions — The opportunities to leverage their existing technology investments |
COMPLETE REVIEW OF ATTENDEE INTERESTSUpon completion of the webinar, a recording of the event will be uploaded to our servers and we encourage you to promote the replay of the webinar through your own resources. Statistics on the number and demographics of attendees, attention rank, and answers to poll questions as well as other essential information will be provided to support your sales team.The cost of the webinar production includes message development, interfacing with the hosting service, critique of any graphics or PowerPoint slides used in the webinar, advertising and promotion, and a Directions' editor to act as the moderator of the webinar. |
|
Download "Inside Directions Media Webinars" – and comprehensive look at the value of working with Directions to secure qualified sales leads . Download the Directions Media Webinar Sponsor Work Plan Template – This document is a template that will help you construct the timeline and areas of responsibilities for you to understand the tasks that need to be completed. Contact Directions Media for details and pricing options - ads@directionsmag.com |
Webinar Endorsements: |
| "Directions Media produced in incredibly successful webinar event for us. Directions not only supported the event with a very successful promotional campaign and a professional production crew, but their ability to drive 200 people interested in our topic to sign up for the event blew us away. We’re confident that both the quantity and quality of the attendees was a direct result of the Directions Media brand. I can't say enough about how their team helped us to craft our message so that it hit our target audience to provide an engaging web event that produced many new sales leads while providing valuable best practices to our audience. We will be back with them to help us in supporting future webinars and other promotions. " |
Claudine Bianchi, VP Marketing, MetaCarta |
 |
| "We recently partnered with Directions Media to have them promote, produce and host a very successful webinar. Their team did a wonderful job in working with us each step of the way to deliver a high quality event with 365 registrants and 175 attendees. We'll be back with Directions Media on other webinars to help us with our thought leadership position as we transition from location intelligence to operational insight." |
Reid Hislop - VP Marketing, PB/MapInfo |
 |
"VUEWorks has received a lot of terrific feedback from last week's presentation from both our channel partners and end-users. Based on that feedback my initial take-away from the early response is:
|
Alex von Svoboda, Vice President, VUEWorks, Inc |
 |
