Ad Standards and Creative Guidelines

SITE BANNER SPECIFICATIONS

Top Banners

• Image: Up to 728 (w) x 90(h) pixels
• Formats accepted: JPG, GIF, SWF (Flash), HTML
• For Flash-created banners, embed a clickTAG variable within the banner code
• Maximum file size of 100KB

Click here for examples

Giant Top Banners

• Image: Up to 970 (w) x 250(h) pixels
• Formats accepted: JPG, GIF, SWF (Flash), HTML
• For Flash-created banners, embed a clickTAG variable within the banner code
• Maximum file size of 100KB

Transitional

• Image: Up to 600(w) x 400(h) pixels
• Formats accepted: JPG, GIF, SWF (Flash)
• For Flash-created banners, embed a clickTAG variable within the banner code
• Maximum image file size of 150KB

Click here for examples

Video/Flash

• Image: Up to 170(w) x 250(h) pixels
• Formats accepted: SWF (Flash)
• Sound should be turned off by default
• Replay and Sound on/off buttons should be present
• For Flash-created banners, embed a clickTAG variable within the banner code
• Maximum image file size of 2500KB (2.5 MB)

Click here for examples

Skyscraper (Right column)

• Image: Up to 170 (w) x 600 (h) pixels or 300(w) x 600 (h) pixels
• Formats accepted: JPG, GIF, SWF (Flash)
• For Flash-created banners, embed a clickTAG variable within the banner code
• Maximum image file size of 100KB

Click here for examples

Inline Spotlight

• Image: 518 (w) x 90 (h)
• Formats accepted: JPG, GIF, SWF (Flash)
• For Flash-created banners, embed a clickTAG variable within the banner code
• Maximum image file size of 50KB

Click here for examples

Right Column

• Right Column#1: 300 (w) x 250 (h) pixels
• Right Column#2: up to 300(w) x 100(h) pixels
• Formats accepted: JPG, GIF, SWF (Flash)
• For Flash-created banners, embed a clickTAG variable within the banner code
• Maximum image file size of 50KB

Click here for examples

Classified Ad

The classified ads are placed just below the title of all articles and are well positioned for an excellent number of impressions.

• Text: Up to 25-40 words

Click here for examples

NEWSLETTER BANNER SPECIFICATIONS

Top Banner

• Image: Up to 728(w) x 90(h) pixels
• Formats accepted: JPG, GIF, HTML
• We can not accept Flash format ads in our e-mail newsletters
• Maximum file size of 100KB

Click here for examples

Standard

• Image: Up to 125(w) x 125(h) pixels
• Formats accepted: JPG, GIF, HTML
• We can not accept Flash format ads in our e-mail newsletters
• Maximum file size of 50KB

Click here for examples

Skyscraper

• Image: Up to 160(w) x 600(h) pixels
• Formats accepted: JPG, GIF, HTML
• We can not accept Flash format ads in our e-mail newsletters!
• Maximum file size of 100KB

Click here for examples

Text

• Text: Up to 60 words
• Image: Up to 150(w) x 50(h) pixels
• Formats accepted: JPG, GIF
• We can not accept Flash format ads in our e-mail newsletters
• Maximum image file size of 50KB

Click here for examples

CHANNEL SITE BANNER SPECIFICATIONS

Top/Leaderboard

• Image: Up to 728(w) x 90(h) pixels
• Formats accepted: JPG, GIF, SWF, HTML
• For Flash-created banners, embed a clickTAG variable within the banner code
• Maximum file size of 100KB

Half Page

• Image: 300(w) x 600(h) pixels
• Formats accepted: JPG, GIF, SWF, HTML
• For Flash-created banners, embed a clickTAG variable within the banner code
• Maximum file size of 100KB

CHANNEL NEWSLETTER BANNER SPECIFICATIONS

Top/Leaderboard

• Image: Up to 728(w) x 90(h) pixels
• Formats accepted: JPG, GIF, HTML
• Maximum file size of 50KB

Text ad

• Text: Up to 100 words

PODCAST ADS

Opening/Intro audio ad

• 20 to 30 seconds
• Formats accepted: MP3, WAV
• Directions Media can provide audio production assistance.

Closing/Outro audio ad

• 20 to 30 seconds
• Formats accepted: MP3, WAV
• Directions Media can provide audio production assistance.

	on (release) {
          if (_root.clickTAG.substr(0,5) == "http:") {
            getURL("http://www.example.com", "_blank");
          }
        }

	on (release) {
          if (_root.clickTAG.substr(0,5) == "http:") {
            getURL(_root.clickTAG, "_blank");
          }
        }

Note: The clickTAG variable is case sensitive in new versions of Flash. clickTAG is good; CliCkTag is bad.