Directions Media is the leading source of geospatial information technology, news and commentary for “all things location.” We keep our readers informed with the latest geospatial technology trends and issues through newsletters, blogs, podcasts, industry Channels and webinars. Our readers gain an “inside edge” by reading our publications and attending our events. We maintain the industry’s largest and most knowledgeable editorial and management team, each member having substantial experience as a practitioners and entrepreneurs of geospatial technology. This allows Directions Media to not only report on current news and applications, but also provide commentary and advice on industry trends. And we are driven to serve our advertisers by bringing them broad exposure through our worldwide reach.

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Editorial Staff

Jane Elliott, Publisher

Jane Elliott co-founded Directions Media in 1998 along with husband, the late Scott Elliott. Both had previously founded Wessex, one of the first companies to offer desktop mapping and digital street and demographic data packaged together. Ms. Elliott has guided the company toward substantial growth during the Directions’ fifteen year history as the first entirely online geospatial publication.

Joe Francica, Editor-in-Chief and Vice Publisher

Joe Francica is the editor-in-chief, vice-publisher and member of the board of directors of Directions Media that includes Directions Magazine, the world’s top-ranked publication for location intelligence, geographic information systems (GIS), and wireless location-based technology. He is the chairman and founder of two conferences sponsored by Directions Media: The Location Intelligence Conference, now in its tenth year, and the Rocket City Geospatial Conference held annually in Huntsville, Alabama.

Personally, Mr. Francica has authored numerous articles and editorials on topics ranging from market research, wireless location-based services, retail trade area analysis, and the use of geographic information system (GIS) technology for business applications. During the past year, because of the tremendous growth in the location technology market, he has been sought out for his market guidance by the national media, venture capitalists, and market research groups.

In addition, Mr. Francica is a member of the oversight committee for the Geospatial Technology Center of Excellence at Del Mar College in Corpus Christi, TX and was selected in 2010 to be among the top geospatial technologist in the country that helped complete the U.S. Department of Labor’s Geospatial Technology Competency Model that provides a comprehensive set of guidelines to universities and colleges to develop the curricula and skill sets of the next generation of geospatial professionals.

Mr. Francica is asked to speak at conferences and corporate events, as well as adjudicate mapping contests by companies such as Bentley Systems and Microsoft. He was recently featured in the documentary “The Geospatial Revolution” produced by Penn State Public Television. He has contributed to three books, “Profiting from a GIS” (published in 1993; edited by G. Castle), “Geographic Information Systems in Business" published in 2005, (edited by J. Pick), and the “Encyclopedia of GIS” published by Springer.

Adena Schutzberg, Executive Editor

Adena Schutzberg serves as Directions Media’s Executive Editor, but that is only part of her service to the geospatial community. Selected to join the advisory board of the Penn State Online Master of Geographic Information Systems program when the degree was under development, she has since joined the faculty. Her courses use innovative technologies to ensure students are fully aware of, and prepared to evaluate and use the variety of new tools and technologies available to the working professional. She’s currently serving as a content advisor for WPSU’s Geospatial Revolution video project and appeared in the first installment of the series.

Schutzberg is a sought after speaker who has addressed a variety of small and large geospatial events, including NE URISA, New York State Geospatial Summit, Pennsylvania GIS Conference, MAGIC, FOSS4G among others, on the current and future state of the industry. She’s served as a judge in a geospatial app contest hosted by NakdReality.

Schutzberg is a resource to the mainstream media and has been interviewed on NPR and CNN International and quoted in the Boston Globe, St. Petersburg Times as well many technology publications.

Schutzberg does not believe in “press release journalism” and is often the one who “dig ups” and then questions the latest decision of a vendor or government agency. She asks the hard questions and publishes the answers. She has a special interest in, and provides regular coverage of open source geospatial technology, patents and lawsuits, and health GIS, topics rarely covered by other geospatial publications.

Wes Stroh, Executive Editor and Associate Publisher

Wes Stroh joins Directions Media from Penn State’s Online Geospatial Education program, where he has served as lecturer for the past seven years. Stroh’s interests include the adoption of geographic thinking by the broader business community, with a particular interest in the marketing and business strategy application of geospatial technologies.  Prior to GIS and geography, Stroh worked for nearly 15 years in technical sales, marketing and merchandise planning for a variety of organizations including AT&T, XO Communications, May Department Stores, Eddie Bauer and Coach.  

Stroh maintains an adjunct faculty role at Penn State, continuing to teach the course Location Intelligence for Business, which he co-authored with Directions’ editor-in-chief, Joe Francica.  At Penn State he also taught and contributed material to The Nature of Geographic Information.   As an educator, Stroh  is an innovator in bringing seminar-style learning to online settings.  In addition to classroom education Stroh developed and moderated Penn State's Inside Geospatial Education and Research webinar series and had guest moderated other Directions’ GeoSpatial webinars.  

Stroh's various professional affiliations include serving on the Association of American Geographers’ Business Geography Curriculum Task Force, and as AAG’s “Ask a Business Geographer.”  An annual highlight, he serves as moderator for National Geographic Society's Pennsylvania State Geography Bee.  He holds a B.A. in History from Arizona State University where he graduated magna cum laude and Phi Beta Kappa.  Graduate work includes a Certificate in Network Design and Analysis from the University of Denver and an M.S. in Geography from Penn State.  When not traveling with his Olde English Bulldogge "Brodie" or hiking, mountain biking and off-roading in his native Colorado, he resides in Boalsburg, PA.

Barbaree Duke, Executive Webinar Producer

Barbaree Duke has been working with geospatial technologies for 14 years and has been with Directions Magazine as an Assistant Webinar Producer since 2011. In 2013 she became a permanent member of the webinar production team. She also has served as the Webinar Coordinator for the National Council for Geographic Education since 2010.

Barbaree is veteran classroom teacher and an educational consultant. She taught English Language Arts in grades 6-12 as well as a technology and GIS electives from 1989 to 1994. She earned her Bachelor's degree in Secondary Education with a concentration in English at Baylor University. Annually you can see her presenting on integrating geospatial technologies at GIS, technology and education conferences, teaching professional development and writing curriculum for K-12 classrooms. Along with numerous articles and lessons on integrating geospatial technologies into the classroom, she’s authored two books: 20 Minute GIS for Young Explorers as well as a solo work, Reading, Writing and Thinking around the Globe:Geospatial Technologies for English Language Arts and Beyond. When she's not webinaring, travelling, blogging or creating, you'll find her tutoring students in reading and math most weekday afternoons from her home base in Covington, LA.

Lynette Quaglia, Webinar Production Assistant

Kathy Francica, Senior Copy Editor

Francica graduated suma cum laude and Phi Beta Kappa from Gettysburg College with a degree in English. She has worked in marketing research and advertising over her career.

Jeff Koncz, Director of Technology

Johnny Elliott, Website and Graphic Design Manager

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